Jordan Simone is a coastal wedding & portrait photographer providing natural and timeless imagery for life’s most beautiful moments. Based in Cape May, NJ & destination.

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Portraits

Family Portrait Session Styling Tips

Hi! I’m Jordan, a Cape May, New Jersey, and Jersey Shore portrait photographer. In this blog post, I’m sharing some of my family portrait session styling tips to help you decide what the entire family is going to wear for your photo session! Choosing what to wear can feel very overwhelming, but I promise it’s not as difficult as you think!

Also, to help you feel extra confident, all clients who book a family session with Jordan Simone Photography receive a 14-page Family Session Info & Style Guide that has everything you need to feel ready for your session. Want to book a session? Inquire here for availability!

When choosing what to wear, keep these six tips in mind:

  1. Go Neutral: Earth tones and neutrals are perfect for photos and photograph incredibly well. Think whites, tans/browns, greens, light-grayish blues, burnt oranges, light blush pinks, and colors that aren’t too bold or distracting.
  2. Choose Complimentary Colors: A good place to start in choosing colors for your outfits is to choose a color palette that has colors that complement one another, rather than too many of the same or similar colors.
  3. Allow For Movement: During the session, you’ll typically be moving around a lot, so wear something that you can move with. That might be a flowy dress or skirt, or comfortable pants and a nice button-down shirt.
  4. Limit Patterns & Big Logos: This tip is especially crucial, as busy patterns and huge logos can be distracting. Include mostly solid colors, and incorporate some patterns only when the majority of outfits are solid colors.
  5. Start with Mom’s Outfit: Having mom’s outfit as a foundation for all of the other outfits makes it easier to choose a color palette.
  6. Wear Something Comfortable: The most important factor is to wear something that you feel comfortable and confident in.

Here are some color palette options when choosing outfits:

Color palette for portrait session outfits
New Jersey Family Photographer

Here are some recommended stores when shopping for clothes:

  • J Crew: They often times have sales and have a great selection of neutrals.
  • Rylee & Cru: Beautiful clothes for women and children! Lots of cute neutral options to choose from.
  • Bowfish Kids: Local to OC, NJ and has lots of great options for kids
  • Baltic Born: Lots of dresses – both solid colors and patterns!
  • Pink Blush: More dress options! Maternity and non-maternity options.
  • Doen: Beautiful neutral clothing. On the pricier side but great quality.
  • Bohme: Reasonably priced and lots of great options for dresses, skirts, tops, etc.
  • Christy Dawn: Gorgeous flowy dresses. Also on the pricier side but great quality.
  • Sezane: Beautifully made clothing. Lots of options for dresses, tops, sweaters, skirts, etc.
  • & Other Stories: Lots of neutrals and basics

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behind the lens

MEET Jordan


Photography has stuck with me ever since I first looked through a plastic Fisher Price viewfinder as a child. Like a “wise” young adult, I talked myself out of studying it in college. But like a true artist, I made my way back to it soon enough.  

Despite working in Exercise Science and Occupational Therapy, my camera came with me everywhere I went—family gatherings, friends’ parties, vacations, or just a walk on the beach. It wasn’t long before I officially photographed my first family; falling in love with their stories and the affection between them. Wedding photography quickly became my primary focus. Through the years and working with over 400 clients, I’ve refined my artistic eye, honed my process, and remained just as passionate about people and the connections that form between us. 

Whatever you’re planning or celebrating, I’d be honored to artfully and intentionally capture meaningful moments you’ll treasure forever.